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What Is Website Traffic?
What Is Website Traffic?
by Maria Eves
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If you’re looking to build a successful website, then you need to understand what is website traffic and how to drive traffic to your destination.
Without visitors, your site will be like an empty home in the middle of nowhere - no one will ever know it exists!
Traffic is the key ingredient to an effective digital marketing strategy and you need to know what website traffic is and why it’s so important to your business's success.
Website traffic refers to the volume of users visiting a website. It is a critical metric for understanding the performance and popularity of a website. Website traffic can be analyzed to understand user behavior, engagement, and the effectiveness of marketing efforts. Here are some key aspects of website traffic:
Types of Traffic:
Direct Traffic: Visitors who type the website's URL directly into their browser.
Organic Traffic: Visitors who find the website through search engines like Google or Bing.
Referral Traffic: Visitors who arrive at the website by clicking a link from another site.
Social Traffic: Visitors who come from social media platforms.
Paid Traffic: Visitors who come from paid advertisements.
Internal & External Traffic:
First, you need to understand that not all traffic is created equal. There are a number of different kinds of web traffic that fall under two main categories: internal and external.
Internal web traffic: Refers to those users who visit your website through a link on your own site. You can send an email to your list and send them to your website content.
External web traffic: Comes from someone who lands on your website after clicking through from somewhere else online.
Metrics to Measure Traffic:
Page Views: The total number of pages viewed.
Sessions: A session is a group of interactions that take place on your website within a given time frame.
Users: The number of unique visitors.
Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Average Session Duration: The average time a visitor spends on the site during a session.
Tools for Analyzing Traffic:
Google Analytics: A powerful tool for tracking and analyzing website traffic.
SEMrush: Provides insights into organic and paid traffic.
Ahrefs: Useful for analyzing backlinks and referral traffic.
Understanding website traffic helps businesses and website owners optimize their sites, improve user experience, and increase conversions or achieve other goals.
What is your favourite traffic source? Let us know what works for you in the comments. Appreciated.
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